STATUS CALL / UPDATES WORD TRACK

Performing a status call and updating customers on RO's and SOP

10-2-4 Rule


The 10-2-4 rule originated as a marketing slogan for Dr. Pepper in the 1930s, encouraging people to drink the soda at 10 AM, 2 PM, and 4 PM. This simple yet effective messaging technique reinforced brand awareness and consumer habit-building over two decades.

Applying the 10-2-4 Rule to Automotive Service Communication

In the automotive industry, this concept translates to over-communication with customers to enhance their service experience. Regular status updates create transparency, build trust, and improve overall customer satisfaction.

Customer Status Updates: Consistent and Clear Communication

Initial Contact

"Hello, this is (Advisor Name) with (Dealership Name) / (Advisor’s Telephone Number). Thank you for bringing your vehicle in for service today. Please save my number in your phone so you don’t miss any updates from me. Feel free to call or text me with any questions. I will keep you updated via text throughout the day."

Update at Vehicle Check-In

"Hello, this is (Advisor Name) with (Dealership Name) / (Advisor’s Telephone Number). I have a technician assigned to your vehicle. As soon as I have an update, I will let you know. Thank you."

Follow-Up on Inspection Progress

"Hello, this is (Advisor Name) with (Dealership Name) / (Advisor’s Telephone Number). I have reached out to the technician for an update. As soon as I hear back, I will notify you. Thank you for your patience."

Extended Repair Notification

"Hello, this is (Advisor Name) with (Dealership Name) / (Advisor’s Telephone Number). We may need to keep your vehicle for another day. I apologize for any inconvenience this may cause. I will continue to keep you updated throughout the repair process. Thank you."

Completion Notification

"Hello, this is (Advisor Name) with (Dealership Name) / (Advisor’s Telephone Number). Your vehicle is ready for pick-up. I am here until 5 PM; what time can I expect you? Thank you."

 
 

Special Order Parts (SOP) Communication

"Hello, this is (Advisor Name) with (Dealership Name) / (Advisor’s Telephone Number). Your special-order parts have arrived. Please let me know a convenient day and time so we can schedule your vehicle in to complete your repairs. Thank you."

 
 

Follow-Up Text for Customer Satisfaction

"Hello, this is (Advisor Name) with (Dealership Name) / (Advisor’s Telephone Number). I wanted to follow up on your recent service. I hope you were completely satisfied with the service I provided. Should you have any questions or concerns, please contact me. You may receive a Satisfaction Survey from Ford, and I would greatly appreciate it if you could give me all 5 stars. Thank you for being a loyal customer. Have a great day!"

 
 

 

 


 



 


 


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