Step 1: Show & Educate

"Mr./Ms. [Customer’s Last Name], this is your cabin air filter. As you can see, it’s very dirty. Many customers don’t even realize their vehicle has a cabin air filter, but it plays a crucial role in keeping the air inside your car clean."

"This filter removes pollen, mold, bacteria, dust, and other airborne contaminants. Studies show that air inside a vehicle can be up to six times more polluted than the air outside."

Step 2: Personalize the Benefits

"Do you or anyone in your family suffer from allergies or breathing issues? A clean cabin air filter helps reduce irritants and improves air quality inside your car."

"Additionally, a clogged filter can strain your climate control system, potentially reducing fuel efficiency. Replacing it can help your system run more efficiently."

Step 3: Offer the Solution

"We can replace it today for $__, and I have a new one here to show you the difference. Would you like us to take care of this for you now?"

(Pause and allow the customer to respond. Be ready to address any concerns by reinforcing health benefits, comfort, and efficiency.)

By showing the dirty filter, explaining its impact, and personalizing the benefits, you increase the likelihood of an easy upsell while ensuring customer satisfaction.