| Selling a Preventative Maintenance Package |
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Why Preventative Maintenance?
Preventative maintenance helps customers avoid costly repairs by keeping their vehicles in top condition. Regular maintenance can save thousands by preventing major component failures, improving fuel efficiency, and extending vehicle lifespan. |
How to Present the Package:Build Rapport – Greet the customer, ask about their driving habits, and understand their vehicle usage.
Educate on the Benefits – Explain how routine maintenance reduces long-term costs and prevents breakdowns. Highlight manufacturer recommendations and real-world driving conditions. Fun money facts:Oil Changes Improve Gas Mileage – Regular oil changes can improve fuel efficiency by 1-2%, which might not sound like much, but over a year, it can save $50-$100 in fuel costs!
Proper Tire Pressure Saves Fuel – Underinflated tires can lower gas mileage by 0.2% for every 1 psi drop. Keeping tires properly inflated can save $100 or more per year in fuel costs.
Replacing a Dirty Air Filter Can Increase Fuel Efficiency by 10% – A clogged air filter reduces engine efficiency, making your car work harder and burn more fuel. Changing it regularly can save hundreds of dollars over time.
Brake Pad Replacement Saves on Costly Rotor Damage – Replacing worn brake pads ($150-$300) before they damage the rotors can save you $600-$900 in unnecessary brake system repairs.
Transmission Fluid Changes Prevent Expensive Repairs – A neglected transmission can cost $3,000–$5,000 to replace, but regular fluid changes (costing around $100-$200) can extend its life and prevent breakdowns.
A Well-Maintained Car Retains Value – Vehicles with a complete service history can sell for 20-30% more than those without proper maintenance records.
Coolant Flushes Prevent Engine Overheating – Engine overheating is a leading cause of breakdowns, and a failed engine can cost $4,000 or more to replace. Regular coolant changes ($100-$150) keep your engine running smoothly.
Fixing Small Problems Prevents Bigger Bills – Ignoring minor issues (like a small coolant leak or worn belts) can lead to major failures that cost thousands to fix. A $50 fix today can prevent a $1,500+ repair later. |
| Ask your service manager about your bundled solutions |
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Explain the Package – Offer a bundled solution that includes:
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Overcome Objections – Address cost concerns by emphasizing savings, reliability, and any available discounts or financing options.
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| Close the Sale – Encourage the customer to commit today, offering a basic plan or upgrade path if needed. |
Key Selling Points:
By effectively communicating the value of preventative maintenance, service advisors build trust, increase sales, and enhance customer satisfaction. |