Step 1: Show & Educate

"Mr./Ms. [Customer’s Last Name], this is your air filter. As you can see, it’s [dirty/clogged], which can impact your vehicle’s performance."

"Did you know that for every gallon of fuel your car burns, 9,000 gallons of air pass through this filter? A clogged air filter can reduce your fuel efficiency by 10–15%, meaning you could be spending an extra $0.25 to $0.35 per gallon on fuel!"

Step 2: Provide a Visual Comparison

(Show the customer the used filter side-by-side with a new filter to highlight the difference.)

Step 3: Offer the Solution

"Replacing it today will improve your fuel efficiency and engine performance. The cost is $__. Would you like us to take care of this for you now?"

(Pause and allow the customer to respond. Be ready to address any objections, reinforcing fuel savings and engine longevity.)

By presenting real-world benefits and a visual comparison, you increase the likelihood of a successful upsell while building trust with the customer.