Step 1: Engage & Ask

"Mr./Ms. [Customer’s Last Name], do you know when the last time your vehicle had a brake fluid exchange? Our records don’t show this service being performed, and it’s essential for maintaining your vehicle’s braking performance and safety."

Step 2: Demonstrate the Need

"Let me show you the condition of your brake fluid." (Perform a moisture test or show fluid discoloration.)

"Over time, brake fluid absorbs moisture, which lowers its boiling point and can lead to reduced braking efficiency, sluggish response, and even internal corrosion of brake components."

Step 3: Explain the Process & Benefits

"Our brake fluid exchange service is designed to remove old, contaminated fluid and replace it with fresh fluid to restore proper brake function and protect your braking system. Here’s how it works:"

1. Fluid Removal: We safely remove the old, moisture-contaminated brake fluid from the system.
2. System Flush & Refill: We replace it with fresh, manufacturer-recommended brake fluid to ensure proper hydraulic function and protect internal components.

Benefits of this service:

• Enhances brake response and stopping power.
• Prevents moisture buildup that can cause corrosion and damage to brake components.
• Helps maintain the overall safety and performance of your braking system.

Step 4: Offer the Service

"This service takes about 30 to 40 minutes and costs $_____. Would you like us to perform the brake fluid exchange for you today?"

Fun Fact:

Did you know that brake fluid absorbs moisture over time, even if you don’t drive often? That’s why regular brake fluid exchanges are recommended—moisture buildup can happen just from humidity in the air! Keeping your brake fluid fresh ensures your brakes work efficiently when you need them most.